Property Ranking Score – What is it and why does it matter?

Where do most people start the process of looking for a new property to buy or to rent? Not too long ago it was the ads placed in the property section of your local newspaper.

Today the answer 99.9% of the time will be Google. A quick search of the available properties in your area will almost inevitably lead you to a listings site like Property24 or Private Property.

Now, if you’re looking to sell your property then you want yours to be the first one that catches people’s attention on the page after clicking in the search results. There is more to it than simply being in the right place at the right time and hoping that the right buyer comes along. Just to be clear, when we refer to a high-quality property listing, we’re referring to the quality of the content promoting the property, not the actual property itself.

Understanding the importance of high-quality property listings will result in listings which rank higher, which means they will feature more prominently in the search results page and are far more likely to result in a quick and successful sale.

To achieve a higher quality ranking, your property listing needs to be as comprehensive as possible, including address, detailed description, and all the relevant information in terms of Erf size, rates and levies, and floor size, etc. Your listing also needs to feature clear, well-lit photos of the property, as well as a video, and/or virtual tour.

When choosing an estate agent to market your property for sale or rental, it goes a long way to ensure that they’re able to make your property stand out above the rest and have a thorough understanding of these channels.

At Home and Hectare, our expert team of Property Specialists make use of a wide array of innovative marketing tools to differentiate your property from the crowded listings pages, such as professional photography and home staging, filming HD videos and agent walkthroughs, as well as offering 360° virtual tours.

Not only do these effectively serve to convey the unique charm and personality of your property to entice interested buyers, disclosing all the relevant information also builds trust and integrity by being honest and transparent.

If you’re looking to partner with the trusted name in real estate, contact Home and Hectare today on 041 581 1744 or simply email us at info@homeandhectare.com.